The solution was crafted via Smith’s CDM approach. Credit: DS Smith.

British packaging company DS Smith has introduced a new sustainable fibre-based packaging solution for Croatian confectionery distributor Filir’s Easter snacks and sweets.

This new solution is set to replace the distributor’s traditional plastic packaging. 

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Designed to reduce material use and minimise waste, the packaging solution is 100% recyclable and can be reused as a gift bag. 

It features a secure locking system to prevent premature opening and is crafted for easy assembly.  

The addition of a corrugated cardboard carry handle also enhances the versatility and user-friendliness of the packaging. 

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The packaging not only offers environmental benefits but also enhances the customer experience with an ‘unboxing’ surprise element.  

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Smith’s design team utilised its Circular Design Metrics (CDM) approach to evaluate and enhance the circularity of the packaging.  

CDM, claimed to be the first of its kind in the industry, assesses sustainability performance across eight different indicators, guiding improvements in packaging design.  

Smith Packaging Croatia cluster innovation specialist Jasmina Cuković said: “We have been delighted to participate in this plastic replacement project and the primary challenge was to develop a creative packaging solution to maintain and build on the functionality of this popular Easter gift, while maintaining an arresting and recognisable shelf presence for the supermarkets and vendors.” 

Earlier this month, Smith announced an investment of £48m ($51m) in a new fibre preparation line at its paper mill in Kemsley, England, UK.