Corrugated packaging supplier DS Smith has announced plans to manufacture a fully reusable or recyclable packaging by 2025.

The initiative is a part of nine sustainability targets outlined by the company across packaging, plastics, recycling and paper divisions in its annual sustainability review report.

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In an effort to help its customers to meet their Zero Deforestation targets, the company has also committed to using 100% recycled or chain of custody certified papers by 2020.

The company aims to ensure all suppliers comply with its sustainability standards and a commitment to recyclable packaging by 2025.

Furthermore, DS Smith’s goal is to achieve a 30% reduction in its carbon dioxide emissions per tonne of production by 2030, against a 2015 baseline.

Next year, the firm will establish action plans and gather data for the new targets.

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“Innovative packaging has a key role to play in helping to address a number of global sustainability challenges.”

DS Smith Group chief executive Miles Roberts said: “Innovative packaging has a key role to play in helping to address a number of global sustainability challenges – ensuring more efficient use of resources, optimising last-mile delivery in increasingly urbanised societies and reducing food and product waste as populations grow.

“With increasing scrutiny of the role of packaging, we all need to do more to help tackle some of the challenges associated with ‘bad packaging’ by working within our industry, with the government, local authorities, brand owners, retailers, recyclers, reprocessors and consumers.”

The new targets are in line with the company’s commitment to redefine packaging to keep pace with evolving consumer habits and expectations.