DS Smith has launched a customisable packaging solution to help e-tailers to reduce packaging size and associated costs by up to 60%.

The new 3D-adaptable packaging will offer cost-cutting abilities in areas such as void fill, storage, shipping and order administration.

Known as Made2fit, the new technology is based on three available sizes of cardboard sheet (mini, small and medium) and allows the manual creation of 33 different box sizes.

"The aim is that this will allow these retailers to focus on what’s important – developing and marketing great products."

The company noted that the solution can be modified in three directions and features built-in crease lines and a tool for custom perforation.

According to the company, correctly sized packaging will result in cost reduction for e-tailers by reducing both operational and shipping costs.

Savings can be achieved in terms of storage space, labour costs, order administration, assembly and packing times.

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The solution alos reduces product movement, thereby mitigating the risk of damage.

DS Smith e-commerce solutions head Isabel Rocher said: “We’ve taken our knowledge from working with large, global e-commerce firms, to help smaller companies reduce costs and streamline processes and administration.

“The aim is that this will allow these retailers to focus on what’s important – developing and marketing great products.

“Right-sized packaging shows that a brand has a focus on sustainability and avoiding waste, and means retail customers don’t need to dispose of void fill.”

Made2fit is projected to offer 80% reduction in void fill on average, as well as a 30% cost saving on inbound and outbound shipping.

Originally announced in August last year, Made2fit will now be available for customers in the UK, Germany, France and Benelux.

Additionally, DS Smith is working on the creation of an automated version of Made2fit to cater to larger volume orders.

The automated variant will offer the ability to manufacture more than ten million box size combinations.