Easy Cleaning Solutions has rebranded part of its household and utility range with a shrink sleeve solution provided by UK-based Clondalkin Flexible Packaging Bury, formerly known as Chadwicks.

Clondalkin Flexible Packaging Bury is a provider of flexible packaging solutions in the food, dairy, beverage, personal care and household sectors.

Easy Cleaning Solutions commercial director Tom Brooks said: “We decided to move away from the original label packaging and opted for a shrink sleeve solution as it offered us the high-end, quality feel that we wanted for this particular range.

“Brands can create outstanding shelf appeal by maximising the print area and by using high-definition UV flexo, which gives gravure quality at a competitive price.”

“These are premium products and therefore it’s essential that we use superior packaging designs. With its wealth of experience, Clondalkin Bury was the ideal sleeve supplier and we are delighted with the end product.”

Two variants of the sleeves have been printed in eight-colour ultraviolet (UV) flexo for the Easy range’s 1l fabric conditioner and 750ml liquid detergent.

The reverse printing on the sleeve protects the print from discolouration and damage from liquid spills.

The PET sleeve also offers a scuff-resistant cover for the print.

The shrink sleeve solution uses an artwork placement that provides a 360° view of the design without distorting the image.

Clondalkin Flexible Packaging Bury sales and marketing director Alastair Bearman said: “This is a great example of how shrink sleeves can really help premiumise a brand.

“Brands can create outstanding shelf appeal by maximising the print area and by using high-definition UV flexo, which gives gravure quality at a competitive price.”