Smithfield Foods-owned brand Eckrich has introduced new packaging for its Deli collection.

Eckrich developed the packaging design following qualitative and quantitative market research.

The new packaging features a ‘white background and crisp imagery’ and ‘attractively’ showcases the product and information.

Eckrich is planning on rolling out the collection with the new packaging in stores across the US, starting this month.

Smithfield Foods Eckrich brand manager Laura Koenes said: “We’re excited to refresh the graphics on our Deli portfolio.

“We hope to inspire consumers with new and different ways to use Deli meat in their everyday lives, while also better communicating the product benefits and the quality that they have come to know and trust from Eckrich.”

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Eckrich’s Deli items, including Eckrich Deli Poultry, Eckrich Deli Ham, Eckrich Bologna, and Eckrich Hard Salami, will feature the new packaging.

Founded in 1894, Eckrich is a regional premium deli and meat brand in the market.

In a separate development, Smithfield reported that it sustained $350m in both direct and indirect incremental expenses related to Covid-19 during the second quarter.

Besides Eckrich, Smithfield’s brand portfolio includes Smithfield and Nathan’s Famous.

In April, foodservice packaging solutions provider Eco-Products offered compostable solutions made from sugarcane and designed to package any food item that needs to be stored in the refrigerator or freezer.

In July, China reportedly cancelled meat and meat products imports from a number of countries after coronavirus was detected on the packaging.