Spirits company Edrington has developed a new bottle prototype for Famous Grouse scotch whisky.

The packaging weighs 340g, a 14% weight reduction.

Edrington director of technical services Mike Rose said "We set out to prove that it was possible to produce a glass bottle under 400g which still supports premium features like engraving and embossing, and can cope with the speed of the production line, which runs at up to 600 bottles per minute."

If adopted, the innovation would allow over 2,160t of glass to be saved every year. If it is rolled out across the industry, it would save over 58,000t of glass annually.

The breakthrough was made possible with support from partners including bottle manufacturers O-I Alloa, Smurfit Kappa for wraparound cases, Chesapeake Hillington for labels, and Zero Waste Scotland.

The prototype is expected to be tested in a selection of Scottish supermarkets later this year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.