Edrington introduces new packaging design for Cutty Sark whisky

Scotland-based Edrington has launched new packaging design for its Cutty Sark Blended Scotch Whisky, created by design agency Pearlfisher.

The agency has retained the green glass of the original bottle but updated it with embossed key brand messages, and given the label a bold yellow colour to create a higher degree of visibility.

As part of the new design, the front of the bottle has the call to action 'Our actions define who we are', while the back is dominated by a compass image surrounded by 'The spirit of adventure', the new core message for the brand.

Pearlfisher creative director Natalie Chung described the new design as bold and strong.

The newly designed bottles are expected to appear around the world over the next two months.