EIGHT Elite Light Beer, launched by Pro Football Hall of Famer Troy Aikman, has revealed a new slim can design.
This packaging enhancement is said to offer a more convenient and visually appealing option for various social gatherings.
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Aikman said: “We designed EIGHT to deliver what matters – real ingredients, great taste, and nothing unnecessary.
“It’s a light beer that works as hard as the people who drink it. The new slim can adds to that quality and is a badge of pride for those who expect more.”
The introduction of the new can marks an advancement in EIGHT’s growth strategy as it seeks to broaden its market reach in Texas and Oklahoma, US.
Consumers can now find the updated packaging at numerous retail outlets.
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By GlobalDataThe brand is also preparing to launch a fresh advertising campaign next month, featuring Aikman alongside the redesigned packaging.
The new design emphasises EIGHT’s additive-free, low-calorie, and low-carbohydrate formulation.
EIGHT Elite Light Beer is claimed to have been produced with three components: water, malt, and hops.
The drink comprises 90 calories, 2.6g of carbohydrates, and 4.0% alcohol by volume (ABV).
EIGHT Brewing Co. CEO David Reny said: “The launch of our slim can comes at the perfect time – just ahead of summer gatherings where convenience and style matter.
“Whether you’re at the lake, the golf course, or a backyard cookout, the slim can is designed to go where our drinkers go. It’s a sleek, elevated package for a beer that doesn’t cut corners.”
