Specialty packaging company Essel Propack has established new manufacturing capabilities in Egypt and China, in a move to cater to FMCG and cosmetic brands in Middle Eastern, African and Chinese markets.
Essel Propack Suzhou, the company's fifth plant in China, will focus on beauty and cosmetic products, such as facial cleanser, hand cream, BB cream, shampoo and hair conditioner.
It will be capable of producing 160 million tubes annually, which will eventually be more than doubled to reach 380 million tubes.
Besides the Suzhou plant, the company has also installed a new machine in Egypt with the capability to produce laminated tubes for cosmetic brands, on witnessing a fast-emerging conversion from jars to tubes in personal care products, such as hair gels.
The company has introduced new plastic barrier laminate tube with Inviseam technology, as well as high decor using its own Elite Printing platform, in a move to cater to growing demand in the hair care markets of the Middle East and Africa.
Essel Propack vice-chairman and managing director Ashok Goel said: "Cosmetic products have much better revenues, asset turn and value addition compared with the other products in our portfolio.
"The oral care segment comprises 85% of Essel's total revenue in China as per the last fiscal."