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Estée Lauder and Eastman agree to sustainable packaging goals

31 Mar 2021 (Last Updated March 31st, 2021 16:43)

US-based beauty products manufacturer Estée Lauder Companies (ELC) has signed a memorandum of understanding (MoU) with speciality materials provider Eastman to focus on sustainable packaging goals.

Estée Lauder and Eastman agree to sustainable packaging goals
ELC has committed to making up to 100% of its packaging recyclable and reusable by 2025. Credit: bargainmoose.ca / Flickr.

US-based beauty products manufacturer Estée Lauder Companies (ELC) has signed a memorandum of understanding (MoU) with speciality materials provider Eastman to focus on sustainable packaging goals.

ELC will start using packaging solutions developed using Eastman’s molecular recycling technologies and Renew resins.

Eastman’s molecularly recycled polyester products are made using up to 100% International Sustainability and Carbon Certification (ISCC) certified recycled content.

The company claims the products are chemically indistinguishable from their non-recycled alternatives.

ELC has pledged to make 75-100% of its packaging recyclable, refillable, reusable, recycled or recoverable by 2025.

The company will also increase the amount of post-consumer recycled (PCR) material used in its packaging by up to 50% in 2025.

ELC senior vice-president and chief procurement officer Roberto Magana said: “Our suppliers play a critical role in helping us continue to move the needle and think innovatively about sustainability.

“Eastman’s molecular recycling technologies and portfolio of Renew products will help drive the achievement of the company’s sustainable packaging goals while maintaining the high-quality aesthetic, safety and performance of our prestige products. We look forward to collaborating with them.”

Eastman speciality plastics vice-president and general manager Scott Ballard said: “We are proud to partner with Estée Lauder Companies, one of the world’s most iconic prestige beauty companies and a true leader in sustainability.

“We are excited to help them achieve their ambitious sustainability goals right now. Together, we can provide a shining example of what is possible today, not years in the future, to advance the circular economy.”

This is the first time Eastman has signed a sustainability-based agreement with a leading beauty house. Eastman hopes it will help increase the use of recycled and recyclable plastics in luxury cosmetics packaging.

In October, ELC partnered with global skincare brand Origins, chemical company SABIC and beauty packaging manufacturer Albéa to develop an advanced recycled tube package.