Atlantic Packaging forecasts shipping the product by Q3 2024. Credit: Atlantic Packaging.

A new partnership between EVLR International and Atlantic Packaging is set to introduce FibreStrap, the world’s first fibre-based zip tie, to the North American market.

The move aims to offer an eco-friendly alternative to traditional plastic cable ties, aligning with sustainability efforts.

Innovative design and sustainability focus

FibreStrap stands out for its patented design, offering a sustainable solution across various industries.

Crafted from renewable products, it boasts a reduction of more than 80% in carbon emissions and water usage compared to plastic ties.

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This innovation aligns with the growing demand for eco-conscious products.

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Diverse applications and positive reception

With versatile applications, FibreStrap has garnered attention across different sectors.

Recently showcased at the World Wake Association wakeboarding event in Portugal, organisers praised its ease of use and sustainability benefits.

The product’s potential for reuse and minimal environmental impact resonated positively among event participants.

Partnership for environmental protection

EVLRI’s commitment to mitigating single-use plastic aligns seamlessly with Atlantic Packaging’s own sustainability initiatives, including its A New Earth Project.

As the North American distributor for FibreStrap, Atlantic Packaging aims to contribute to the reduction of plastic pollution in oceans, lakes, and rivers.

Atlantic Packaging anticipates shipping FibreStrap by the beginning of the third quarter (Q3) of 2024, marking a significant step towards sustainable packaging practices in North America.