Italian confectionery company Ferrero Group has today announced a commitment to make all its packaging 100% reusable, recyclable or compostable by 2025 in its 10th Corporate Social Responsibility Report.

Ferrero said in the report that it will implement research and development innovations as well as global and local activations to reach its 2025 sustainability goals. These include ‘reimagining products and packaging to meet the expectations of today’s consumers,’ and engaging with its global and local suppliers and partners ‘to streamline definitions and testing methodologies for existing infrastructures’.

Ferrero Group CEO Lapo Civiletti said: “We have growth ambitions and what is key is instilling sustainability throughout our entire business. This new commitment for packaging is an important step to achieving this.”

Ferrero Group joins Ellen MacArthur Foundation’s circular economy mission

Ferrero also announced that it has signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The group said that this move shows how it shares the foundation’s vision of a circular economy for plastics – where plastics never become waste – and the need for action across the entire supply chain.

Ferrero Group executive chair Giovanni Ferrero said: “Ferrero has always taken a responsible approach to delivering high-quality product experiences that positively contribute to both today and tomorrow’s society. This belief continues to drive us towards a responsible value chain by sourcing sustainably, producing sustainably and now by further strengthening our commitment to more sustainable packaging.

“We are pleased to announce our commitment towards 100% reusable, recyclable or compostable packaging by 2025 and signing The New Plastics Economy Global Commitment with the Ellen MacArthur Foundation allows us to support the acceleration towards a circular economy.”

Ellen MacArthur Foundation new plastics economy initiative lead Sander Defruyt said: “The New Plastics Economy Global Commitment unites businesses, governments and others behind a clear vision of a circular economy for plastic. We are pleased Ferrero is joining us, by setting concrete 2025 targets. Our vision is for a world where plastic never becomes waste or pollution. It will be a challenging journey but by coming together, we can eliminate the plastics we don’t need and innovate, so the plastics we do need can be safely and easily circulated – keeping them in the economy and out of the environment.”