Ferrero announces new packaging development for Kinder Joy

11 May 2020 (Last Updated May 11th, 2020 16:57)

Chocolate and confectionery products manufacturer Ferrero Group has revealed the development of a new paper spoon for Kinder Joy.

Ferrero announces new packaging development for Kinder Joy
Kinder Joy paper spoon is made from high-quality virgin paper. Credit: Ferrero.

Chocolate and confectionery products manufacturer Ferrero Group has revealed the development of a new paper spoon for Kinder Joy.

The new Kinder Joy spoon is made from high-quality virgin paper sourced from sustainable certified supply chain.

The spoon is sealed to the plastic film using an ultra-sonic sealing technology, eliminating the need for substances and additives.

The development is part of the first update of the company’s commitment to make all packaging 100% reusable, recyclable or compostable by 2025.

Once launched, the paper spoon will reduce Joy Spoon’s carbon footprint by around 45% reduction resulting in the reduction of over 1,500 tonnes per year.

Ferrero Group global packaging director Fabio Mora said: “In October 2019, Ferrero made a strong commitment to more sustainable packaging and signed The New Plastics Economy Global Commitment with the Ellen MacArthur Foundation.

Our most recent initiatives, including the 100% recyclable Kinder Joy spoon, our exploration of chemical recycling and our partnerships for eco-design guidelines, are important steps in that journey.

“We look forward to providing regular updates as we support the acceleration towards a circular economy.”

Additionally, Ferrero has partnered with Reciplast project and suppliers to explore chemical recycling solutions.

The company is looking for solutions that are currently not in use.

To make every piece of packaging recyclable, it is also partnering with various stakeholders, including CEFLEX and RecyClass, for standard eco-design guidelines.

The Ferrero Group is engaging its entire group, suppliers and partners to meet its packaging commitment and will continue to share updates.