Indian e-commerce company Flipkart has launched a new initiative for plastic packaging collection.
The consumer outreach plan seeks to create consumer awareness on responsible disposal of plastic packaging.
As part of the programme, the online retailer will conduct a pilot project in seven Indian cities, including Mumbai, Bengaluru, Dehradun, Delhi, Kolkata, Pune, and Ahmedabad.
During the pilot, Flipkart will collect plastic packaging. Registered vendors will receive the collected packages and ensure it is disposed of responsibly.
Flipkart Group chief corporate affairs officer Rajneesh Kumar said: “We have taken bold steps towards reducing single-use plastic in the system by replacing it with various eco-friendly alternatives and are constantly innovating with our approaches.
“The recently initiated pilot programme ensures that our biggest stakeholder, consumers, is one of the key enablers of this initiative and will help drive awareness.”
The programme is a part of the retailer’s sustainability agenda. Flipkart plans to use 100% recycled plastic consumption in its supply chain by March 2021. The company has already reduced its single-use plastic by 33%.
Flipkart is involved in sustainability initiatives, including the introduction of eco-friendly paper shreds, using recycled paper bags instead of poly pouches and carton waste shredded material instead of bubble wraps and airbags.
The company also introduced electric vehicles (EV) for its last-mile delivery network. The move will enable the retailer to replace approximately 40% of its existing delivery vans with EVs by March 2020.