Flow Beverage’s updated packaging comprises 80% renewable materials. Credit: Flow Beverage/Business Wire.

Canada-based premium water company Flow Beverage has unveiled its advanced sustainable packaging and new brand platform. 

Scheduled to debut across North America in mid-2024, the new packaging was exhibited at the Expo West event in Anaheim, California, US. 

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With the new packaging, the company aims to enhance its presence within the premium water category. 

The new design will be initially introduced to the company’s Flow Original product, with the Flavoured Water range to follow later this year.  

Flow Beverage founder and CEO Nicholas Reichenbach said: “This new package design is visually striking on the shelf and positions Flow with a definitive edge in captivating consumers at the point of purchase. We have streamlined our design to resonate with discerning premium market consumers, ensuring clarity of messaging and consistent brand recognition across physical and digital platforms.”  

Since its inception in 2014, Flow says it has been committed to environmental sustainability.  

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Meanwhile, the company’s sustainable Tetra Pak carton features more than 80% renewable materials and a sugarcane-based cap.  

The new carton will replace traditional polymers with biobased alternatives.

Flow’s dedication to sustainability is further underscored by its B Corp certification and ‘Best for the World’ designation, ranking it in the top 5% of all B Corp-certified companies.

Alongside the packaging change, Flow is launching a new brand platform aimed at deepening connections with its community.  

This platform includes marketing strategies such as influencer partnerships and consumer events, all designed to drive growth and profitability. 

The new redesigned packaging and brand platform reinforce the company’s position as one of the leaders in the North American premium water sector. 

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