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August 3, 2022

GoMacro and TerraCycle partner to launch recycling initiative

The programme will collect GoMacro wrappers and convert them into raw material for use in various applications.

US-based organic protein bar provider GoMacro has partnered with waste management company TerraCycle to launch a recycling programme.

The programme will allow GoMacro customers to post their MacroBar wrappers for free to TerraCycle, which will then convert the wrappers into raw material.

This material will be supplied to companies that manufacture products such as outdoor furniture, flooring tiles, playground surface covers and athletic fields.

GoMacro co-founder and CEO Jola Sonkin said: “As a company, we have already taken many steps to reduce waste at our own facility by recycling production materials, repurposing food scraps and packaging, and utilising recyclable, post-consumer cartons and boxes.

“We’re excited to extend that same initiative outside our doors and ensure all of our packaging can find new purpose through recycling or composting.”

Based in Viola, Wisconsin, GoMacro claims to be a ‘transformative leader’ in plant-based protein and nutrition bars.

All the company’s MacroBars are sustainably sourced and certified as organic, vegan, kosher and free from gluten, soy and genetically modified organisms (GMOs).

GoMacro manufactures its products at a facility in Viola that is powered entirely by renewable energy.

Sonkin added: “Using recyclable or compostable packaging is an important way we remain aligned with our company principles, as well as the values of the GoMacro community.

“The GoMacro Way means to keep moving, even when there is a challenge before us.

“Rather than just making promises, the TerraCycle programme is a tangible way we’re taking action and giving consumers a way to get involved.”

Based in Trenton, New Jersey, TerraCycle collects waste that cannot be recycled locally.

In April this year, the company partnered with clinical skincare brand Murad to launch the Murad Recycling Programme.

The scheme collects plastic from Murad’s product packaging to be melted into hard plastic and used to manufacture recycled products.

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