Greenpeace UK, an independent global campaigning network, has unveiled this year’s ‘The Big Plastic Count’, a campaign aimed at quantifying household plastic waste across the UK.  

The initiative, which will run between 11 and 17 March 2024, aims to encourage schools, community groups, businesses, as well as households across the country to participate and count their plastic waste for the week. 

Participants can sign up to receive a free counting pack from Greenpeace, which includes all the necessary materials to engage in The Big Plastic Count such as a tally sheet.

After a week of counting, participants can submit their collected data at by 31 March.  

Once these submissions are received by Greenpeace, the organisation will calculate and send each participant’s personalised plastic footprint.  

Greenpeace said that its data analysts will then compile individual participants’ data to calculate statistics on a national scale for presentation to UK ministers, supermarkets, and brands.

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“It’s a crucial year for plastics. Countries are coming together to agree global rules for reducing plastic production and phasing out single-use plastics through The Global Plastics Treaty, and the UK government is a key player,” Greenpeace UK said in a blog post.  

The upcoming initiative builds on the success of Greenpeace’s Big Plastic Count in 2022, which revealed that only 12% of UK plastic waste is likely to be recycled while 46% is incinerated, releasing harmful emissions and toxins in the process. 

In November 2023, Greenpeace International released a new report, ‘UNCOVERED: Unilever’s complicity in the plastics crisis and its power to solve it’, exploring the role of Unilever in tackling the plastic pollution crisis.