US-based toy company Hasbro has announced plans to eliminate plastic from new toy and game product packaging from next year.

The company will also remove plastic elements such as polybags, elastic bands, shrink wrap, window sheets and blister packs from its portfolio.

This move complements the company’s goal to phase out plastic in all new product packaging by the end of 2022.

Hasbro chairman and CEO Brian Goldner said: “Removing plastic from our packaging is the latest advancement in our more than decade-long journey to create a more sustainable future for our business and our world.

“We have an experienced, cross-functional team in place to manage the complexity of this undertaking and will look to actively engage employees, customers, and partners as we continue to innovate and drive progress as a leader in sustainability.”

As part of its commitment to environmental sustainability, the company announced a range of initiatives over the past nine years. It removed wire ties in 2010, added How2Recycle labelling in 2016 and used plant-based biological polyethene terephthalate (bioPET) in 2018, as well as introducing toy recycling programme in collaboration with TerraCycle.

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Hasbro president and chief operating officer John Frascotti said: “We know consumers share our commitment to protecting the environment, and we want families to feel good knowing that our packaging will be virtually plastic-free, and our products can be easily recycled through our Toy Recycling Program with TerraCycle.”

The toymaker has recently expanded its Toy Recycling Program to France, Germany and Brazil, and plans to introduce it to other markets.