US-based toy and board games manufacturer Hasbro is set to start using plant-based bio-polyethylene terephthalate (PET) to produce its packages.
Starting from next year, the company intends to use bioPET for blister packs and plastic windows in a bid to pursue its sustainable packaging strategy.
Hasbro Regulatory Affairs and Corporate Social Responsibility Global Government senior vice-president Kathrin Belliveau said: “At Hasbro, we take pride in designing for the environment and believe that every package makes a difference.
“We’re proud of the strides we’ve made to advance the sustainability of our packaging and we know our consumers care deeply about this. We see every day as a chance to do better, and, through actions like this, we are developing a more sustainable business and reducing our environmental impact.”
In 2010, Hasbro stopped using wire and replaced polyvinyl chloride (PVC) with PET in 2013.
In 2015, the company also managed to use 90% recycled or sustainably-sourced paper for packaging and in-box content, while shifting from using PET to post-consumer recycled (rPET) in 2016.
The US firm also has plans for the future, as it intends to use bioPET plastic made with 30% plant-based material obtained from agricultural by-products.
By changing the material used for its product packaging, Hasbro said that it will keep on enhancing the sustainability of its packages. It will also enable the company to create a packaging that is less reliant on non-renewable resources.