US-based toy and board games manufacturer Hasbro is set to start using plant-based bio-polyethylene terephthalate (PET) to produce its packages.

Starting from next year, the company intends to use bioPET for blister packs and plastic windows in a bid to pursue its sustainable packaging strategy.

Hasbro Regulatory Affairs and Corporate Social Responsibility Global Government senior vice-president Kathrin Belliveau said: “At Hasbro, we take pride in designing for the environment and believe that every package makes a difference.

“We’re proud of the strides we’ve made to advance the sustainability of our packaging and we know our consumers care deeply about this. We see every day as a chance to do better, and, through actions like this, we are developing a more sustainable business and reducing our environmental impact.”

In 2010, Hasbro stopped using wire and replaced polyvinyl chloride (PVC) with PET in 2013.

“Through actions like this, we are developing a more sustainable business and reducing our environmental impact.”

In 2015, the company also managed to use 90% recycled or sustainably-sourced paper for packaging and in-box content, while shifting from using PET to post-consumer recycled (rPET) in 2016.

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The US firm also has plans for the future, as it intends to use bioPET plastic made with 30% plant-based material obtained from agricultural by-products.

By changing the material used for its product packaging, Hasbro said that it will keep on enhancing the sustainability of its packages. It will also enable the company to create a packaging that is less reliant on non-renewable resources.