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April 18, 2019

Hellmann’s to offer mayonnaise brands in recycled plastic packaging

Hellmann's has announced its commitment to offering its Mayonnaise and Mayonnaise Dressing brands in containers made from recycled plastic materials.

Hellmann’s has announced its commitment to offering its Mayonnaise and Mayonnaise Dressing brands in containers made from recycled plastic materials.

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This move is part of the company’s plan to advance sustainable packaging. It is expected to impact more than 200 million Hellmann’s bottles and jars.

The firm initially introduced the recycled plastic packaging for Hellmann’s Mayonnaise and Mayonnaise Dressing squeeze bottles and plans to expand it to Hellmann’s jars by the end of this year.

Mayonaise packaging will also feature the How2Recycle label and artwork, highlighting its commitment to sustainable packaging.

Unilever dressings and condiments senior director Benjamin Crook said: “Switching to recycled plastic has a positive impact on the environment by reducing the amount of bottles sent to landfills and lowering greenhouse gas emissions.

“Recycled plastic has a positive impact on the environment by reducing the amount of bottles sent to landfills and lowering greenhouse gas emissions.”

“At Hellmann’s, we strive for sustainability in all that we do, including helping customers make a responsible choice while still enjoying the products they love.”

According to the company, this is the first step of its efforts to redesign 100% of plastic packaging to be fully reusable, recyclable or compostable by 2025. It is also part of the Unilever Sustainable Living Plan for sustainable growth.

As part of TerraCycle’s Loop platform, the company is also developing reusable packaging innovations in a move to reduce single-use plastics.

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Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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