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October 26, 2020

Henkel promotes sustainable packaging with three brand relaunches   

German consumer goods company Henkel is taking steps in advancing its sustainable packaging solutions with the relaunch of three brands. 

German consumer goods company Henkel is taking steps in advancing its sustainable packaging solutions with the relaunch of three brands. 

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How is ESG transforming packaging in the beverages sector?

The beverages sector has already been re-shaped by increasing corporate and consumer consciousness of environmental, social and governance (ESG) issues around packaging. Now, amidst a raft of new regulations, those who get ahead of the curve may find new opportunities. Brands are increasingly using packaging as a means of addressing ESG concerns and communicating with consumers. Access GlobalData’s new whitepaper, ESG in Packaging, to examine the challenges faced by companies, and understand how adapting to regulation around packaging, as well as appealing to ESG-conscious consumers, presents opportunities. The white paper covers:
  • Which regulations are governments looking to introduce?
  • How can beverage manufacturers get ahead of regulations?
  • How can packaging manufacturers help and how will consumers react?
  • What packaging and recycling innovations are required and what are the barriers to consumer engagement?
Zero in on how the industry operates in the EU and USA, exploring conclusions that remain relevant for other markets too, including Brazil, Canada, Russia and Turkey.
by GlobalData
Enter your details here to receive your free Report.

The retail brands in its Beauty Care portfolio are Nature Box, Gliss Kur and Syoss.

The brands’ new packaging offers increased proportion of recycled plastic, enabling Henkel to further reduces its environmental footprint.

Henkel Beauty Care circular economy head Philippe Blank said: “We are fully committed to contributing to a circular economy and are working towards our ambitious packaging targets for 2025.

“The relaunch of three of our biggest brands marks a true milestone and demonstrates our holistic approach to transform our entire portfolio with regards to sustainability.”

Nature Box has met COSMOS-NATURAL standard for natural cosmetics and is carrying the ECOCERT label.

The products of this hair and body care brand are made with almost 98% natural-origin ingredients including water, as well as vegan formulas.

Henkel’s hair care brand Syoss’ packaging is now fully recyclable and all shampoo bottles including caps are made of 98% recycled material.

The company increases the proportion of recycled material along the entire product range with a major brand re-launch of Gliss Kur.

Schwarzkopf brand Gliss Kur’s new shampoo and conditioner PE bottles consist of 30% recycled content while the shampoo and Express Repair Conditioner PET bottles contain 97% recycled material.

In July this year, Henkel successfully completed a five-year $70m waste reduction bond with Japanese insurance companies Dai-ichi Life and Dai-ichi Frontier Life.

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Free Report
img

How is ESG transforming packaging in the beverages sector?

The beverages sector has already been re-shaped by increasing corporate and consumer consciousness of environmental, social and governance (ESG) issues around packaging. Now, amidst a raft of new regulations, those who get ahead of the curve may find new opportunities. Brands are increasingly using packaging as a means of addressing ESG concerns and communicating with consumers. Access GlobalData’s new whitepaper, ESG in Packaging, to examine the challenges faced by companies, and understand how adapting to regulation around packaging, as well as appealing to ESG-conscious consumers, presents opportunities. The white paper covers:
  • Which regulations are governments looking to introduce?
  • How can beverage manufacturers get ahead of regulations?
  • How can packaging manufacturers help and how will consumers react?
  • What packaging and recycling innovations are required and what are the barriers to consumer engagement?
Zero in on how the industry operates in the EU and USA, exploring conclusions that remain relevant for other markets too, including Brazil, Canada, Russia and Turkey.
by GlobalData
Enter your details here to receive your free Report.

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