German consumer goods company Henkel is taking steps in advancing its sustainable packaging solutions with the relaunch of three brands. 

The retail brands in its Beauty Care portfolio are Nature Box, Gliss Kur and Syoss.

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The brands’ new packaging offers increased proportion of recycled plastic, enabling Henkel to further reduces its environmental footprint.

Henkel Beauty Care circular economy head Philippe Blank said: “We are fully committed to contributing to a circular economy and are working towards our ambitious packaging targets for 2025.

“The relaunch of three of our biggest brands marks a true milestone and demonstrates our holistic approach to transform our entire portfolio with regards to sustainability.”

Nature Box has met COSMOS-NATURAL standard for natural cosmetics and is carrying the ECOCERT label.

The products of this hair and body care brand are made with almost 98% natural-origin ingredients including water, as well as vegan formulas.

Henkel’s hair care brand Syoss’ packaging is now fully recyclable and all shampoo bottles including caps are made of 98% recycled material.

The company increases the proportion of recycled material along the entire product range with a major brand re-launch of Gliss Kur.

Schwarzkopf brand Gliss Kur’s new shampoo and conditioner PE bottles consist of 30% recycled content while the shampoo and Express Repair Conditioner PET bottles contain 97% recycled material.

In July this year, Henkel successfully completed a five-year $70m waste reduction bond with Japanese insurance companies Dai-ichi Life and Dai-ichi Frontier Life.