German chemical and consumer goods company Henkel has started a free recycling programme across Canada for its Sunlight and Purex plastic detergent pouches in a partnership with TerraCycle.
As part of the programme, customers will receive TerraCycle points that can be redeemed for charity gifts or converted to cash by recycling the empty containers of Sunlight or Purex pouches in the country.
To participate in the programme, customers are required to sign up on the TerraCycle programme page and mail the package using a prepaid shipping label.
The companies will collect the packages, clean and melt them into hard plastic, and remould them to make new recycled products.
Henkel Canada general manager Mario Altan said: “Henkel has been focusing on sustainability in packaging for several decades and is now pleased to partner with TerraCycle to enable this creative approach to help ensure that Sunlight and Purex product packaging can be recycled after the product has been consumed.
“This partnership is part of our commitment that, by 2025, 100% of Henkel’s packaging will be recyclable, reusable or compostable.”
In 2016, Henkel’s Adhesive Technologies business initially partnered with TerraCycle, enabling US customers to recycle their used adhesives packaging.
Under this partnership, teams from both companies worked collaboratively to develop a process to deactivate the adhesive and remove it from the plastic packaging.
The removed material is then melted and turned into pellets to produce new products such as garbage cans, park benches and outdoor furniture.