German firm Henkel has pledged to ensure its consumer goods products contain at least 35% recycled plastic in Europe by 2025 to promote a circular economy.

The company has also expanded its strategic sustainability packaging framework to incorporate additional targets, including making all packaging recyclable, reusable or compostable by 2025.

Aiming to meet consumers’ growing sustainability expectations, Henkel’s new strategic framework helps reflect the three key phases of a circular value chain.

Henkel’s human resources executive vice-president Kathrin Menges said: “It is more important than ever for companies, consumers, governments and other organisations to drive progress toward a circular economy.

“It is more important than ever for companies, consumers, governments and other organisations to drive progress toward a circular economy.”

“Only by reusing and recycling as much material as possible will we be able to live well within the resource limits of our planet. This concept is at the heart of our approach to sustainable packaging.

“Together with our partners along the entire value chain, we want to include materials from sustainable sources into smart designs to close the loop, for the benefit of people and the planet.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The new framework involves specific actions, including using more sustainable materials in its product packaging. The commitment to increase the share of sustainable materials relates to Henkel’s use of recycled and renewable materials, including paper and cardboard.

Henkel will also work on utilising smart packaging designs to further replace non-recyclable materials in its packaging. The firm will explore innovative solutions along the entire value chain and eliminate unwanted packaging material.

Henkel will form partnerships to promote appropriate systems for recycling and explore solutions such as refill systems to encourage consumers to reuse packaging.