American confectionary company Hershey’s has unveiled a new range of packaging designs intended for Valentine’s Day.
The company has partnered with cartoon Snoopy to launch its new Hershey’s Kisses Milk Chocolates with Snoopy & Friends Foils and Heart Box product.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The new packaging features 18 different pink and red foils with Peanuts characters such as Snoopy, Woodstock, Charlie Brown, and Lucy.
The product comes in a 9.5oz-sized bag and is available across the US.
The company is also relaunching its Cadbury Caramello Miniatures in a 7.5oz bag, wrapped in the classic Cadbury purple packaging.
The company is also reintroducing its Kisses Chocolate Dipped Strawberry Flavored sweets in a 9oz bag and the Milk Chocolate Hearts King-Sized Bar in a 2.5oz bag.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataHershey Company Valentine’s Day senior associate brand manager Brian Jones said: “No matter how you plan on celebrating Valentine’s Day, or who you plan on celebrating it with, our Valentine’s Day products are guaranteed to make the day a little sweeter.
“From fan-favourites like our returning Hershey’s Kisses Chocolate Dipped Strawberry candies and new innovations like our Hershey’s Kisses Milk Chocolates with Snoopy & Friends Foils, our lineup makes every moment more loveable.”
