Cannabis-focused custom packaging and branding agency Hippo Premium Packaging has formed a strategic collaboration with Randall Huft to offer a more comprehensive range of services to its clients.

As part of the arrangement, the partnership will offer various services in the fields of branding, packaging, marketing and public relations.

The partnership will also help Hippo launch four new brands within the next few months.

Hippo Premium Packaging co-founder and CEO Kary Radestock said: “Our collaboration with Randall will give our clients access to exceptional marketing and communications expertise.

“We are now able to offer a full-spectrum of dynamic brand-building services to our clients and to forward-thinking companies that want to achieve rapid growth and gain a significant competitive advantage.”

"Our collaboration with Randall will give our clients access to exceptional marketing and communications expertise."

The company specialises in innovative packaging designs, logos, and brand development.

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Hippo Premium Packaging co-founder of COO Julia Gosnell said: “The cannabis industry is growing rapidly, and we are scaling up to meet the demand.

“Huft and Hippo share some of the same clients, who can now enjoy the convenience of a true one-stop-shop for all branding, packaging, marketing and public relations needs.”

Huft is currently involved in developing marketing and public relations programmes for several brands operating both inside and outside of the cannabis industry.

Some of the clients of company include AT&T, Disney, Kush Bottles, United Airlines, Sage Analytics, Nestle's, Toyota, Denver Consulting Group, Walgreen's, CannaScore, Loews Hotels, and American Express.