Hippo Premium Packaging worked in a unique collaboration with several agencies to bring the Wisdom Essentials brand of CBD to the market. Credit: PRNewsfoto/Hippo Premium Packaging.

Legal cannabis custom packaging and branding solutions provider Hippo Premium Packaging has collaborated with mid-life consumers CBD products provider Wisdom Essentials.

The company was hired to handle packaging production and printing for Wisdom Essentials’ new brand of CBD.

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Hippo worked with various agencies such as Eleven agency, Cannabis Creative to help launch the brand to the market.

Wisdom Essentials picked Eleven agency to develop a name for the brand and design the logo and guidelines.

Additionally, Cannabis Creative helped create Wisdom Essential’s e-commerce website as well as design the company’s packaging, and the digital marketing plan.

Hippo Premium Packaging co-founder and CEO Kary Radestock said: “It was a great collaboration with an amazing group of companies. Each brought specific expertise to the project.

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“Although these agencies have some overlapping skill sets, the client utilized each company’s core strengths to get the best possible results.”

Besides, marketing, communications, and business development consulting firm Outfront Solutions was brought in to distinguish core consumer and develop the brand strategy, attributes, and messaging.

These agencies met while serving as members of the NCIA Marketing and Advertising Committee.

Wisdom Essentials co-founder Denis Keane added: “Of all the packaging companies we talked to, Kary and her team demonstrated the most in-depth knowledge and provided complete transparency.

“Another packaging company tried to hide about $3000 in shipping costs, but Kary was upfront, honest, and simply a joy to work with.”

In March this year, Hippo Premium Packaging and KacePack entered a partnership to deliver packaging solutions to the North American cannabis market.

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