Global branded food company Hormel Foods has introduced a new packaging design for its Natural Choice brand.  

The redesign features a modernised logo and a TRUETASTE commitment. 

The initiative is part of Hormel’s ongoing environmental effort to significantly reduce its packaging materials. 

Specifically, the new, lighter packaging is expected to cut down the use of materials by approximately 337,000lb annually compared to the previous packaging.  

This effort contributes to Hormel’s ’20 By 30 Challenge’ goals, which focus on environmental stewardship. 

Hormel Natural Choice brand associate and manager Jeff Wallace said: “This redesign brings a fresh, new look to packaged lunch meat and delivers a craveable option that never compromises on flavour. 

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“Additionally, consumers can indulge in their meal knowing that we are taking action by changing our packaging to save on overall packaging materials used. We are proud to continue to deliver products with no preservatives, no nitrates or nitrites added.” 

Natural Choice’s products have been packed and sealed using high-pressure processing, a method that employs cold water and high pressure to preserve food without the need for preservatives.  

The redesigned Natural Choice products are now available at grocery retailers across the US.

Based in Austin, Minnesota, US, Hormel offers products in more than 80 countries globally and generates $12bn in annual revenue. 

Last month, the company pledged to reduce its use of packaging by ten million pounds by 2030.