Eco-conscious audio maker House of Marley has launched a new 100% recyclable plastic-free packaging.
The company said that the packaging is fully developed from paper fibres.
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The move to sustainable packaging is in conjunction with the introduction of its redesigned Smile Jamaica and Smile Jamaica Wireless 2 earbuds.
The wired earbuds also feature sustainability improvements in the tangle-resistant, durable cable.
According to the company, fibres made from 99% post-consumer plastic waste from recycled water bottles have been used to design the new braided cable.
House of Marley product development director Josh Poulsen said: “It was important for us to make it easier for the consumer to make a conscious decision toward recycling the packaging and one that did not compromise our commitment to sustainable design.
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By GlobalData“Our packaging has always positioned us to stand out within the consumer electronics industry as we have made a conscious effort to use FSC certified materials, recycled paper, recycled PET casing and paper fibre ties instead of the plastic standard.
“Our move to 100% paper fibre packaging means that the entire package contents can now be put into the single mixed-paper recycle bin without a hassle to separate inserts of different materials, a common issue when it comes to the recycling process.”
The Smile Jamaica wired earbuds also feature familiar eco-conscious materials such as Forest Stewardship Council (FSC) certified wood and recyclable aluminum.
