Hunter Luxury showcased its packaging concepts at Luxe Pack New York, the US global trade exhibition for luxury packaging which took place on 8 and 9 May 2024.
The packaging solutions provider displayed its brand-new Numoo Skin Revive range, its work with Joonbyrd on its debut products and its hand-carved oak wood case concept for Glenglasshaugh’s Serpentine Coastal Cask collection.
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Joonbyrd’s packaging features primary pack silicone sleeves on all bottles and jars, a silicone bag with colour-matched EVA (ethylene-vinyl acetate) inserts and chests with lenticular [having the illusion of depth] printing.
Glenglasshaugh’s whisky collection comes in a box of hand-carved oak with a central medallion made of cast zinc alloy and brass hinges enhanced and protected with electroplating. Inside, the bottle sits inside a central glorifier constructed of 27 individual pieces of white oak on top of a press-to-release drawer.
Hunter Luxury head of beauty Pippa Bell commented: “Beauty packaging, gifting and accessories exist in a complex and fast-moving world. With the right approach, materials, design and packaging partner, it’s possible to create luxury packaging solutions that meet consumer desires, are environmentally responsible and elevate the entire product experience.”
Hunter Luxury was established in 2001 and operates in the global beauty, spirits and gifting markets.
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By GlobalDataThe next Luxe Pack exhibition is scheduled for 4 to 5 June 2024 and will be held in Carreau du Temple, Paris, France.
