UK supermarket chain Iceland Foods has revealed its plan to stop using plastic packaging for all own-brand products within five years.

The development follows a pledge made by Prime Minister Theresa May to cease all avoidable plastic waste within 25 years as part of the government’s environmental plan to tackle pollution.

The frozen food specialist plans to replace plastic packaging with paper and pulp trays, as well as paper bags.

“The onus is on retailers, as leading contributors to plastic packaging pollution and waste, to take a stand and deliver meaningful change.”

Iceland managing director Richard Walker was quoted by media sources as saying: “The world has woken up to the scourge of plastics. A truckload is entering our oceans every minute, causing untold damage to our marine environment and ultimately humanity, since we all depend on the oceans for our survival.

“The onus is on retailers, as leading contributors to plastic packaging pollution and waste, to take a stand and deliver meaningful change.”

The announcement comes at a time when plastic is polluting oceans around the world, posing a threat to the marine ecosystem.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In a speech, the PM urged supermarkets to introduce ‘plastic-free’ aisles.

The government also announced new research funding for ‘plastics innovation’ and assistance to developing nations to help them deal with their plastic waste.