Iggesund Paperboard selects three packaging entries

29 July 2015 (Last Updated July 29th, 2015 18:30)

Iggesund Paperboard has selected three of 200 design proposals received as part of its challenge to designers across the world to create better sustainable consumer packaging.

Iggesund

Iggesund Paperboard has selected three of 200 design proposals received as part of its challenge to designers across the world to create better sustainable consumer packaging.

The three winning entries include a packaging system for toilet or kitchen paper, tri-function crisps packaging, and a holder and protective cover for e-book readers.

Maikel Roberts from Barcelona has designed a packaging system for toilet or kitchen paper using paperboard instead of plastic wrap, thereby making in-store handling easier.

Besides protecting its contents better than a traditional bag, the tri-function crisps packaging can also be unfolded to be used as a serving bowl and its lid that is used to close the packaging can be used to serve dip.

This packaging is created by first-year students at Nackademin in Sweden.

A holder and protective cover for e-book readers was designed by Alpha Design in Bulgaria.

"The vast majority of the entries were makeovers of products from global brands."

Commenting on the packaging designs, Iggesund Paperboard Public Relations manager Staffan Sjöberg said: "We hoped to see some local variations where we could distinguish differences between countries and parts of the world.

"But we lucked out there, the vast majority of the entries were makeovers of products from global brands."

Iggesund has worked with the American crowdsourcing agency Crowdspring, whose global network of designers formed the basis of the competition.

The competition was aimed at demonstrating to designers how paperboard, as well as Iggesund's Invercote and Incada, can be used in creating packaging.


Image: The tri-function crisps packaging can also be unfolded to be used as a serving bowl. Photo: courtesy of Iggesund Paperboard.