Advanced materials and paper products company James Cropper has partnered with Bruichladdich Distillery, a Scottish single-malt Scotch whisky brand, to introduce a sustainable outer wrap to the distillery’s products.
This solution for Bruichladdich’s Luxury Redefined range incorporates Cropper’s award-winning moulded fibre technology, Colourform.
The new packaging for The Bruichladdich Eighteen and The Bruichladdich Thirty whisky is made from fully recyclable paper pulp and is moulded to fit Bruichladdich’s optimised proprietary glass bottle.
The wrap has a unique colour and shape, with distinctive emboss and deboss features.
It also features a branded, oversized custom clasp.
The packaging is made of responsibly sourced, fresh fibre and is significantly lighter than previous packaging options, thereby reducing carbon footprint without compromising durability.
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The design also eliminates the need for glue, making the packaging fully recyclable in domestic settings.
Bruichladdich global marketing director Gareth Brown said: “Bruichladdich and James Cropper share many common values.
“When it came to creating the new outer packaging for our Luxury Redefined range, we wanted to produce something truly unique and groundbreaking, reflecting such rare and special liquid.”
Bruichladdich’s bottles contain an average of 60% recycled glass, which aligns with the distillery’s B Corp certification and its commitment to reducing packaging waste.
The collaboration extends to the bottle’s design, which has been revamped in partnership with Thirst, a global creative partner.