Chinese retailer JD.com has launched its eco-friendly packaging programme to deliver online orders from customers.

The company has expanded the programme as part of its efforts to promote sustainable consumption.

Under the new programme, the online retailer will deliver small and medium-sized parcels in reusable packaging to meet customers’ orders for various items such as jewellery, cell phones, watches, make-up, and skincare products.

Customers can select the reusable packaging option on the billing page while placing orders and will have return the green box to delivery personnel after receiving their order. The service is currently being offered for free.

“JD.com is always exploring ways to reduce e-commerce waste through green logistics.”

According to JD.com, the programme is expected to save RMB32.5m ($4.68m) annually by serving 10% of total orders.

JD Logistics planning and development head Bing Fu said: “JD.com is always exploring ways to reduce e-commerce waste through green logistics.

“By using this green packaging, and taking part in our other innovative recycling programmes, JD’s customers can enjoy the convenience of ecommerce while knowing that their purchases have involved minimal carbon emissions.”

The online retailer has introduced the service in Beijing, Shanghai, Guangzhou and Shenzhen and will expand it to Chengdu and five other cities by the end of this October. It also plans to introduce recycled packaging as an option in 20 cities by the end of this year.

By deploying green boxes across its network, JD.com is planning to reduce the number of boxes used throughout the supply chain by ten billion by 2020.

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