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April 15, 2021

Johnnie Walker announces sustainable packaging targets

UK-based whiskey brewer Johnnie Walker has announced new sustainability targets under its Next Steps initiative.

UK-based whiskey brewer Johnnie Walker has announced new sustainability targets under its Next Steps initiative.

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The company will use at least 60% recycled glass in its core range bottles by 2025. The company predicts this will reduce carbon emissions by 13,000t.

It will also make all its packaging material, including secondary packaging such as gift boxes, either recyclable, reusable or compostable by 2030.

Johnnie Walker global brand director Julie Bramham said: “Our brand is built on a legacy of making positive, progressive choices, and our own ‘Keep Walking’ mantra is shaped by that thinking.

“When we look at the world around us, it’s clear that we all have a role to play in protecting the planet and its resources.

“We can either see what’s happening and choose to do nothing or we can keep walking, taking every step we can to reduce our impact. We believe there is only one choice to make.”

As well as these commitments on packaging, Johnnie Walker will ensure its entire whisky production is carbon-neutral and that all its distilleries can harness renewable energy by 2030.

The company will invest in various projects in Scotland to restore 88ha of peatland and protect trees by partnering with the Scottish branch of the Royal Society for the Protection of Birds (RSPB).

Related Companies

Free Whitepaper
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Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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