Food major Kellogg’s has reportedly revealed plans to introduce ‘traffic light’ labelling across its cereal packaging.
Starting in January, the company’s UK breakfast cereal packs will feature the new labelling. Packs include Coco Pops, Crunchy Nut, Corn Flakes, Rice Krispies, Frosties, and Special K.
The company has made this decision following positive feedback from consumers, which assisted them in making healthier food choices, reported The Independent.
About 2,000 customers in the UK participated in a survey conducted by the company to find out their attitudes towards labelling.
Kellogg’s was quoted by the BBC as saying: “We are changing because the people who buy our food told us we should. Following our announcement late last year to overhaul our cereals in the UK, we decided to look again at labelling.”
The labels divide food and drink items into low, medium and high, based on the amount of fat, salt, sugar, saturates and calories each product contains. Products with high amounts of the mentioned contents are marked in red.
Kellogg’s UK managing director Oli Morton was quoted by the news agency as saying: “Put simply, they said we should change and move to a full-colour solution, as they want help making healthy decisions. We’ve listened and now we’re acting.”
It also plans to introduce ‘traffic light’ labelling to all its products by early 2020.
The voluntary traffic light scheme was introduced by the Department of Health in 2013 to help consumers in making healthy product choices.