View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
May 24, 2021

KFC unveils new packaging to be launched this year

KFC has unveiled a new packaging design, which it plans to launch in restaurants in the coming months.

US-based fast-food chain KFC has revealed a new packaging design and is planning to roll it out in restaurants later this year.

The packaging will be used for KFC’s buckets, sandwich wrappers and cups. The company says the design “reflects the brand’s identity with a more modern take on the KFC signature red and white stripes”.

The design, which displays instructions for reheating, is intended to enhance customer experience.

The modernised packaging will also display a fresh ‘Fried with Pride’ design. It features “a story on the history of KFC’s world-famous fried chicken told in a way only the Colonel could tell it”.

KFC’s box meals and cups will also be sold in the packaging.

In a statement, the company said: “Our updated packaging is a step forward in the balance of business growth and environmental sustainability.

“It offers fully certified sourcing of paperboard by either the Sustainable Forestry Initiative or the Forest Stewardship Council (FSC).

“Four of our new packaging items are [also] approved for labelling by How2Recycle.”

Based in Louisville, Kentucky, KFC operates more than 24,000 restaurants in more than 145 countries and territories.

Last July, KFC Canada committed to permanently using bamboo buckets for all its poutine and chicken bowls by the end of the year.

Burger King and McDonald’s have also recently released modernised packaging designs.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU