Germany-based packaging firm Klöckner Pentaplast (kp) has expanded its portfolio with the launch of new Jewel food-to-go packaging line.
The company manufactured Jewel using 100% post-consumer polyethylene terephthalate (PET). This line has been created to cater to retailers and caterers.
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Claimed to be an extension of the company’s sustainable closed-loop product offering, this line meets the sustainability requirements of retailers and consumers with added on-shelf differentiation.
With the food-to-go sector set to be worth £23.5bn by 2022, the brands will vie for consumer attention. Therefore, the Jewel range is expected to enable fresh food-on-the-go brands to stand out a little different with attractive packaging.
The important drivers for sustainable and eye-catching packaging are Millennials and Gen-Z.
While designing the product, the company considered different pack sizes to cater to storage requirements and limitations of smaller street food outlets to larger supermarkets.
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By GlobalDataThe jewel-shaped packaging solution offers full visibility of its contents. It also features a thermoformed recycling message, ‘recycle me again’, at the base of the tray encouraging customers to recycle the product on-the-go and contribute towards creating a closed-loop PET recycling stream.
Offering enhanced visibility, the packaging solution is available in three different depths and can sit at a 45o angle on the shelf.
The jewel packaging solution also features a click-shut lid, which can be personalised for retailers with thermoformed branded messaging or can be heat-sealed with a flexible lidding film.
Klöckner Pentaplast offers flexible packaging, specialty film solutions for customers in pharmaceutical, medical device, food, beverage and card markets.
It currently operates 32 manufacturing facilities in 18 countries and employs more than 6,300 people worldwide.
