RPC Superfos

Danish food company Løgismose has launched its low-fat organic yoghurt product called skyr in RPC Superfos’ EasySnacking packaging.

Designed specially for dairy products, RPC Superfos’ EasySnacking is injection-moulded in polypropylene.

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The pack comes with a sleek spoon that is integrated in the lid and placed under a self-adhesive, peel-off label. This makes the product handy and allows consumers to eat on-the-go.

RPC Superfos’ EasySnacking pack is available in 210ml or 300ml formats and is re-closable, stable and optimised for stacking.

"With the packaging solution EasySnacking, all our requirements have been fully met, including a stylish look."

The in-mould labelling on the pack and self-adhesive sticker on the lid allows addition of colours, pictures, decorations and trademarks.

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Løgismose’s low-fat organic skyr is a protein-rich yoghurt that is available in three different flavours, including pear, quince and vanilla, mango, passion fruit and ginger, and blackcurrant and beetroot.

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Commenting on the launch, Løgismose CEO Steen Olsen said: "If you put yourself in the shoes of the customer that buys a cold dairy product to eat straight from the pack, then you will quickly come up with some demands for the packaging.

"It must be very easy to open to avoid any spills when the lid comes off and there must be a spoon in the pack which is hassle-free to grab and which feels good to hold and eat from.

"We asked RPC Superfos to create a perfect solution for our new skyr range and they did. With the packaging solution EasySnacking, all our requirements have been fully met, including a stylish look."

Image: The RPC Superfos’ EasySnacking packaging comes with a sleek spoon that is integrated in the lid. Photo: courtesy of RPC Superfos.