View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
October 22, 2018updated 05 Nov 2018 2:47pm

The Little Potato revamps potato kit packaging

Small speciality potatoes producer The Little Potato has revamped the packaging of its microwave-ready and oven / grill ready kits with a new look based on customer feedback.

Small speciality potatoes producer The Little Potato has revamped the packaging of its microwave-ready and oven / grill ready kits with a new look based on customer feedback.

Free Whitepaper
img

Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

Both the product lines now have sustainable packaging with nutritional messaging, cooking instructions and easily peelable film.

The design also provides a vertical orientation for merchandising and a smaller case size to maximise assortment.

The Little Potato marketing and product innovation vice-president Richard Vann said: “We spent a lot of time talking to consumers and reviewing market trends. What we learned is consumers want to see the potatoes and desire more convenience.

“We then extensively explored packaging and form factors. After nearly 100% of consumers surveyed indicated top box purchase intent, we knew we had a winner.”

“What we learned is consumers want to see the potatoes and desire more convenience.”

The company’s microwave-ready and oven / grill ready kits include 1lb of ‘Creamer’ potatoes and a value-added seasoning pack.

The company has launched two new flavours such as tomato basil and roasted red pepper and onion.

Other existing flavours include garlic parsley, savoury herb, garlic herb, as well as onion and chive.

The Little Potato is a family owned company that grows, sells and supplies small speciality potatoes to customers across the US and Canada. It is co-founded by CEO Angela Santiago.

Related Companies

Free Whitepaper
img

Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Packaging Gateway