Small speciality potatoes producer The Little Potato has revamped the packaging of its microwave-ready and oven / grill ready kits with a new look based on customer feedback.

Both the product lines now have sustainable packaging with nutritional messaging, cooking instructions and easily peelable film.

The design also provides a vertical orientation for merchandising and a smaller case size to maximise assortment.

The Little Potato marketing and product innovation vice-president Richard Vann said: “We spent a lot of time talking to consumers and reviewing market trends. What we learned is consumers want to see the potatoes and desire more convenience.

“We then extensively explored packaging and form factors. After nearly 100% of consumers surveyed indicated top box purchase intent, we knew we had a winner.”

“What we learned is consumers want to see the potatoes and desire more convenience.”

The company’s microwave-ready and oven / grill ready kits include 1lb of ‘Creamer’ potatoes and a value-added seasoning pack.

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The company has launched two new flavours such as tomato basil and roasted red pepper and onion.

Other existing flavours include garlic parsley, savoury herb, garlic herb, as well as onion and chive.

The Little Potato is a family owned company that grows, sells and supplies small speciality potatoes to customers across the US and Canada. It is co-founded by CEO Angela Santiago.