Swedish clothing-retail company H&M is introducing a garment-to-garment recycling system that helps transform old textiles into new ones.

Known as Looop, the container-sized machine promoted circularity in fashion and keeps unwanted garments from turning into waste.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The move is part of the retailer’s bigger ambition to become fully circular and climate positive.

H&M plans to make all its materials either recycled or sourced in a more sustainable way by 2030.

Looop leverages a technique to dissemble and assemble old garments into new ones without using water and chemicals.

Cleaned garments are shredded into fibres and rolled into new yarn. This is then used in weaving new garments.

Additionally, the process requires the use of some sustainably sourced virgin materials.

H&M sustainability head Pascal Brun said: ”We are constantly exploring new technology and innovations to help transform the fashion industry as we are working to reduce the dependency on virgin resources.

“Getting customers on board is key to achieve real change and we are so excited to see what Looop will inspire.”

Looop is supported by the non-profit H&M Foundation along with The Hong Kong Research Institute of Textiles and Apparel (HKRITA) acting as research partner and Hong Kong-based yarn spinner Novetex Textiles.

The recycling system will be offered to customers in one of the retailer’s Drottninggatan stores in Stockholm on 12 October.