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September 23, 2021

Loop plans to launch in-store services in five countries

The reuse platform will launch at Kroger stores in the US by the end of this year.

Reusable packaging platform Loop has announced plans to launch its services in-store with major retailers across five countries on four continents.

The platform will be made available at physical retail locations, having originally launched in 2019 as an e-commerce proposition.

It has partnered with Carrefour in France, Tesco in the UK, AEON in Japan, Kroger in the US and Woolworths in Australia.

Customers will be able to buy products in refillable, reusable containers available in Loop-specific aisles before returning the empty packaging to the store after use.

The in-store expansion follows a successful pilot and marks the start of the next phase of Loop’s growth.

Last December, the platform moved in-store in Paris, France, with Carrefour, before launching at AEON in Japan in May.

British supermarket chain Tesco recently partnered with Loop to launch a wide range of refillable products.

The platform will launch at Kroger stores in the US later this year and Woolworths in Australia next year.

Loop also recently began a reusable packaging partnership with McDonald’s in the UK, with plans to launch at certain Burger King restaurants in the US and Tim Hortons outlets in Canada.

TerraCycle and Loop founder and CEO Tom Szaky said: “Loop’s goal has always been to grow, scale and be accessible to consumers around the world.

“With the world’s largest retailers bringing Loop to physical brick-and-mortar locations, we are giving consumers what they’ve been asking for since Loop was introduced in 2019 – the ability to purchase the products they use every day in durable, reusable containers, with the convenience of shopping at their local market.”

In a separate development, Loop and TerraCycle have worked with leading consumer product companies, cities and civil society organisations as part of the World Economic Forum’s Consumers Beyond Waste initiative.

The partners have developed three guides offering advice and practical tools for the adoption of reusable products and systems among ‘innovative’ business models.

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