Reusable packaging platform Loop has announced plans to launch its services in-store with major retailers across five countries on four continents.

The platform will be made available at physical retail locations, having originally launched in 2019 as an e-commerce proposition.

It has partnered with Carrefour in France, Tesco in the UK, AEON in Japan, Kroger in the US and Woolworths in Australia.

Customers will be able to buy products in refillable, reusable containers available in Loop-specific aisles before returning the empty packaging to the store after use.

The in-store expansion follows a successful pilot and marks the start of the next phase of Loop’s growth.

Last December, the platform moved in-store in Paris, France, with Carrefour, before launching at AEON in Japan in May.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

British supermarket chain Tesco recently partnered with Loop to launch a wide range of refillable products.

The platform will launch at Kroger stores in the US later this year and Woolworths in Australia next year.

Loop also recently began a reusable packaging partnership with McDonald’s in the UK, with plans to launch at certain Burger King restaurants in the US and Tim Hortons outlets in Canada.

TerraCycle and Loop founder and CEO Tom Szaky said: “Loop’s goal has always been to grow, scale and be accessible to consumers around the world.

“With the world’s largest retailers bringing Loop to physical brick-and-mortar locations, we are giving consumers what they’ve been asking for since Loop was introduced in 2019 – the ability to purchase the products they use every day in durable, reusable containers, with the convenience of shopping at their local market.”

In a separate development, Loop and TerraCycle have worked with leading consumer product companies, cities and civil society organisations as part of the World Economic Forum’s Consumers Beyond Waste initiative.

The partners have developed three guides offering advice and practical tools for the adoption of reusable products and systems among ‘innovative’ business models.