Nordic beauty company LUMENE has partnered with paper manufacturer UPM and chemical business SABIC for a new biobased packaging application.

The company is launching a jar, topped with self-adhesive labels that are made of BioVerno naphtha, a wood-based material developed by UPM in Finland.

The biobased material is then processed by SABIC into certified renewable polypropylene, before it is converted into various recyclable cosmetics containers and product labels.

The labels are printed on UPM’s Raflatac Forest Film, which is claimed to be the world’s first film label material made with wood-based biomaterials.

SABIC PP & E4PS general manager Lada Kurelec said: “We firmly believe that collaboration and innovation are driving the sustainable transformation of our industry.

“SABIC’s certified renewable materials demonstrate how our TRUCIRCLE solutions can contribute toward our shared goals for carbon neutrality. We are delighted to work with our value chain partners LUMENE and UPM Biofuels as a further step towards creating a more circular and sustainable economy for plastics.”

LUMENE opted to use the renewable biobased raw material in order to reduce its packaging carbon footprint.

The materials will reduce the company’s fossil-based plastics usage by more than 60 tonnes per year and cut its carbon footprint by 1.5 million jars every year.

LUMENE R&D packaging and sustainability head Essi Arola said: “By cooperating with UPM and SABIC we are taking the next important step in our sustainability journey and driving transition to renewable resources. LUMENE’s ambition is to have 80% of its packaging made from recycled and biobased plastics by 2025.”