Macfarlane Packaging has opened its new packaging innovation lab in England, the UK, to create bespoke, cost-effective protective packaging solutions for customers.

The £300,000 Macfarlane Packaging Innovation Lab employs interactive touchscreen technology, protective packaging design software, a printer / cutting table and modern packing benches to meet the most demanding packaging challenges.

This facility also houses a fully equipped packaging showroom that presents recent technologies from global supply partners.

Macfarlane Packaging new business development director Donna Lynch said: "For the first time, customers will be able to access in one location the latest technology and expertise in a creative environment designed to solve the wide range of packaging challenges they face in their business, whether that be storage, transport, packing, damages and returns or customer experience."

"The lab will allow customers to work with protective packaging experts and its partners to understand the total cost of their packaging process."

The lab will allow customers to work with protective packaging experts and its partners to understand the total cost of their packaging process and to design packaging solutions to address packaging needs, including reducing costs.

Lynch added: "We have already arranged creative days at the Innovation Lab with a number of customers, including Home Retail Group and Feelunique.

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"We expect it to prove particularly suitable for online retailers, addressing such important areas as click and collect, damages and returns, customer experience, automation, load containment and speed and ease of packing."

Last year, the British protective packaging materials distributor finalised an agreement to acquire One Packaging. The acquisition was valued at £2.75m.

Image: The Macfarlane Packaging Innovation Lab comprises fully equipped packaging showrooms. Photo: courtesy of Macfarlane Group UK.