UK-based Macfarlane Packaging has launched a new ‘unboxing’ survey, which is expected to enhance packaging for online retailers across the country.

The survey is expected to provide online retailers with feedback from UK consumers on their experiences of opening and unpacking goods ordered online.

It will also enable online shoppers to evaluate the appropriateness of outer packaging size, the durability of packaging, ease of opening, and the amount of packaging material used.

In addition, shoppers will be able to assess the recyclability and branding of packages, as well as their ability to be used for returning products.

Last year, Macfarlane Packaging conducted its first unboxing survey, which found that almost one in three of parcels dispatched by UK internet retailers could be improved, and as many as 10% contained damaged contents as a result of inappropriate packaging.

"Last year’s unboxing survey showed that there was room for significant improvement among the UK’s online retailers."

Macfarlane Packaging marketing director Laurel Granville said: “The whole unboxing experience is an important issue for internet retailers and presents opportunities for them to enhance their image, build their brand and reduce their costs while delivering an excellent experience for their customers.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Last year’s unboxing survey showed that there was room for significant improvement among the UK’s online retailers.

“Too much packaging, too little packaging, and hard-to-open packaging puts not only products but reputations at risk and we want to see what’s changed in the last 12 months to help retailers ensure that they’re providing their customer with the best experience possible.”

The newly launched survey will be open until 28 July 2017, and results are expected to be published next month.

Image: Consumers will be able to provide their experiences of opening and unpacking goods ordered online in a new Macfarlane Packaging survey. Photo: courtesy of Macfarlane Group UK.