American global food company and manufacturer Mars has revealed plans to use recycled polypropylene (PP) plastic in primary pet food packaging.
To introduce this, the company has partnered with chemical company SABIC and packaging company Huhtamaki.
As part of this partnership, Mars will incorporate recycled PP plastic manufactured using an advanced recycling process into the primary packaging of some of its popular pet food brands.
The partnership is in line with Mars’ Sustainable Packaging Plan and ambitions to leverage 100% reusable, recyclable or compostable packaging by 2025.
With this move, Mars will be able to achieve 30% recycled content and 25% less virgin plastic by 2025.
Mars, Incorporated chief procurement and sustainability officer Barry Parkin said: “Plastic packaging littering our land and oceans is not acceptable, and at Mars, we’re committed to helping address this problem.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
“To do this, we need to reduce packaging we don’t need, redesign the remaining packaging to become circular and invest to close the loop to help scale up recycling systems.
“Through our partnership with Huhtamaki and SABIC, we will test-and-learn, progressively scale up recycled plastic content in our packs, and ultimately help drive circular packaging systems.”
The recycled material used in the packaging is certified under the Institute of Sustainability & Carbon Certification (ISCC PLUS) scheme.
Mars is piloting the packaging in Europe in 2020, with plans to increase volumes used into 2021.
Huhtamaki president and CEO Charles Héaulmé said: “This new flexible packaging structure with recycled food-grade plastic is an important milestone on our journey towards achieving more than 80% of raw materials we use to be either renewable or recycled.”