Metsä Board to launch new drink box design

26 May 2016 (Last Updated May 26th, 2016 18:30)

Finland-based folding boxboards and white linerboards manufacturer Metsä Board is planning to launch new bag-in-box concept elevated drink box (EDB).

EDB

Finland-based folding boxboards and white linerboards manufacturer Metsä Board is planning to launch new bag-in-box concept elevated drink box (EDB).

Made jointly by Metsä Board, BOBST, Kodak, Marbach, Henkel, and Knauer the design aims to provide an easy and convenient package method.

Patented by Metsä Board, the box's elevated bottom is assembled by the customer before use meaning in-store shelf space is not increased compared to other cartons. Once empty, the plastic bag inside can be removed for recycling.

The forest fibre paperboards used are made by Metsä Board, while the outer liner Kemiart Lite+ is a double-coated white-top kraftliner for flexo post-print and digital printing applications.

"The elevated-base design means the box doesn't have to be placed on the edge of a table anymore, which gives the consumer the freedom to use this packaging anywhere."

Made of Modo Northern Light, the fluting and inner liner featured are fully bleached suitable for offset, flexo, and inkjet digital printing.

Metsä Board's design and innovation director Cyril Drouet said: "Our aim was to completely re-think the concept and design user-friendly packaging with real benefits for the consumer and the brand.

"Thanks to our elevated-base design, the box doesn't have to be placed on the edge of a table anymore, which gives the consumer the freedom to use this packaging anywhere."

The EDB will be demonstrated at the Drupa 2016 on 4 June and 6 June.


Image: The elevated drink box does not require more shelf space in-store. Photo: METSÄ BOARD.