Berry Global company M&H Corby has developed custom-moulded bottles for the prepared soups of fresh food delivery business Re:Nourish.

The packaging firm has designed a rectangular-shaped 500ml bottle, which was conceived by Re:Nourish founder Nicci Clark.

The fully recyclable bottle was blow-moulded in transparent polypropylene with an aim to make the soups visible to emphasise their natural properties and create on-shelf impact.

M&H Corby featured black and white labels on the large decoration area to support the soup maker’s brand identity.

According to the company, the new safe and easy-to-handle 500ml bottle is light in weight but strong enough to offer protection.

Clark said: “With these soups, we are breaking all the rules and reinventing them. We see soups as the new ‘juices’ in delivering a flavour-filled experience that is both delicious and healthy.

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“As part of this, the right packaging was essential. M&H Corby has done a fantastic job in producing a quality bottle that projects strong brand messaging, maintains the freshness of our soups and provides the simplicity and ease of use that busy consumers demand.”

Re:Nourish offers four types of soups including Digest; Power and Love; Calm; and Immunity. These are made using natural ingredients including vitamins and micronutrients and are offered in a ‘grab and go bottle’.

Last month, Superfos, a subsidiary of Berry Global Group, provided square containers from its UniPak pail standard range to Italian firm Carioca in order to replace the round container packaging of the latter’s 48 Jumbo felt-tip pens.