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March 17, 2022

Miami Beach and PepsiCo agree plastic-free water and soda deal

The city’s previous beverage sponsorship agreement with Coca-Cola expired at the end of last year.

PepsiCo Beverages North America (PBNA), a division of multinational beverage company PepsiCo, has secured its first plastic-free pouring rights deal with the Miami Beach City Commission.

The ten-year non-alcoholic pouring rights agreement, valued at around $2.3m in cash and in-kind, was unanimously approved on 9 March.

As the city’s exclusive water and soft drink sponsor, PBNA will serve packaged water and soda in aluminium packaging.

PBNA South Division foodservice vice-president Paul Mihovilovic said: “We are grateful that the City of Miami Beach shares our commitment towards a sustainable future.

“As part of our recently launched pep+ initiative, we have set ambitious transformative goals within our company to reduce our plastic use and create recyclable, compostable and biodegradable options for our consumers.

“We are placing sustainability at the heart of our business, and we hope to inspire positive change for the planet and people.”

The fully plastic-free deal applies to all sodas and waters sold in city buildings, including the Miami Beach Convention Centre, Flamingo Park Tennis and Aquatics Centre and the Scott Rakow Youth Centre, as well as beachfront concessions.

The two parties have agreed to explore all future possibilities for plastic-free categories as they arise.

Global sports and entertainment company Oak View Group represented the City of Miami Beach for the agreement.

The deal will replace a previous agreement between the Miami Beach City Commission and Coca-Cola, which expired at the end of last year.

Miami Beach Mayor Dan Gelber said: “I am proud that our city used its brand and purchasing power to advance this environmental goal.

“PBNA clearly understands the importance of our PlasticFreeMB initiatives, and we look forward to a successful partnership over the next decade.”

PepsiCo owns several major beverage and food brands, including Pepsi, Mountain Dew, SodaStream, Starbucks, Gatorade and Bubly Sparkling Water.

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