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January 23, 2020

Most British consumers support sustainable packaging alternatives

There is a high level of support among the British public for efforts to increase the amount of sustainable packaging used, research conducted by industry analysts at Michael Price Associates (MPA) has found.

By Matthew Hall

There is a high level of support among the British public for efforts to increase the amount of sustainable packaging used, research conducted by industry analysts at Michael Price Associates (MPA) has found.

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Asked whether they would pay more for products that are good for the environment, 74% of respondents said yes, and 28% said they consider whether a product is labelled as such before they make a purchase.

Personal efforts to reduce packaging waste include 32% of consumers buying fewer goods with packaging that is not recyclable. Brands that use recyclable packaging may also see a rise in popularity, with 24% of people saying they make an effort to buy more products that are made from recyclable materials.

However, more than 3% of respondents – equivalent to two million UK adults – admitted to never recycling plastic.

A ban on plastic straws, drinks stirrers and cotton buds will come into effect in England from April 2020 in an effort to reduce plastic waste.

The UK Government estimates that England uses 4.7 billion plastic straws annually. The British public overwhelmingly supports the ban, with more than four in five (83%) respondents to the MPA research agreeing with the move.

MPA delivery manager Stuart Bentley said: “Packaging is a huge industry in the UK, accounting for annual sales of around £11 billion, and our research has found that consumers are shunning single use plastics and unsustainable packaging in a bid to reduce their carbon footprint.

“Although there is some way to go before we become a completely plastic-free society, government schemes such as the plastic straw ban and its investment into making the country a global leader in sustainable packaging will definitely play its part.

“Arguably, the packaging industry is the sector which has had the biggest overhaul in recent years, but several companies are continuing to innovate, and as a result, are playing a leading role in offering consumers the chance to make more sustainable choices.”

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Free Report
img

Is dissolvable packaging the future?

Dissolvable packaging is designed to replace conventional plastic bags, films, labels, and pouches. This end-of-life solution is non-toxic and leaves no trace of microplastics. Upstream innovation means this packaging 'designs out' the waste often associated with plastic bags, and also means consumers are not forced to deal with finding a solution to plastic waste. Use our Foresights report to understand the future of dissolvable packaging, and formulate winning strategies for the road ahead. This report covers:
  • Drawbacks and advantages to dissolvable packaging
  • Current industry applications
  • Consumer insight into priorities surrounding sustainability and packaging
  • The pathway and considerations for dissolvable packing in terms of mass adoption and commercialization
Read our full report to gather key insights that will better inform your decision making, and help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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