Marks & Spencer (M&S) is piloting plastic-free packaging for more than 90 varieties of fruit and vegetables at its Tolworth store in London, UK.
The retailer has made this decision as part of its commitment to reduce the amount of plastic it uses.
The fruit and vegetable range features potatoes, bananas, soft fruits and berries. The company has also removed date labels from fruits as part of the trial.
Marks & Spencer food sustainability head Louise Nicholls said: “We know our customers want to play their part in cutting out plastic, while, as a business, our goal is to become zero-waste by 2025.
“That’s why we’re working hard to reduce the amount of plastic packaging we use without compromising on food quality and contributing to waste.
“Our trial at Tolworth is an important milestone in our plastic reduction journey and bringing back the traditional greengrocer will play a key part in educating our customers. Our plan is to create a long-term impact in the future using tangible insights from the Tolworth store trial.”
The retailer is planning to launch more varieties of loose produce and sustainable alternatives to plastic across its stores in the UK. This move is expected to save 580t of plastic waste over two years.
M&S will replace plastic produce bags with paper bags and eliminate plastic barcode stickers as part of the plan.
It has introduced trained greengrocers at the store to assist customers in buying the fruit and vegetable varieties offered in compostable punnets in a move to support the trial.
The store associates will offer guidance to customers on how to preserve fresh produce and prevent food waste at home.